Talent Search
Talent Search
Plan Sponsor Magazine is a wonderful publication if only for one reason: SooJin Buzelli. As creative director at its parent company Asset International, she has helped make the magazine essentially a showcase for illustration talent. This was one of the more difficult editorial jobs I worked on because I didn’t want to disappoint. The article I was assigned was called Talent Search: Finding New Talent in Financial Advising. My first round of sketches was definitely lacking in imagination as I had no idea just how far I could push it as I was used to working with slightly less imaginative art directors. The final we ended up with was the most far flung thing I could come up with when I asked myself “what represents talent?” A tiger on a unicycle apparently.
- Client: Plan Advisor
- Art Direction: SooJin Buzelli