Powerade Sympathy
Powerade Sympathy
For this Powerade campaign, I collaborated with the team at Wieden + Kennedy and an outside illustrator to create fake sympathy cards that athletes could send to each other after owning one another at their respective sports. The look we were going for was a cheap 80s/90s (or even earlier) discount card style—with watercolor illustrations and gold foil type. I loved envisioning these cards as being the ones you would buy from a hospital gift shop for a dollar or two and that they'd been sitting on the shelves collecting dust for some time. On the website they created for the campaign, you could customize the cards with the recipient's name and then have a physical copy sent to them in the mail.
- Client: Wieden + Kennedy
- Art Direction: Max Stinson, Erik Fahrenkopf, James Moslander, Derrick Ho
- Additional Credits: Illustrator: Aleksandr Prodan; Writers: Damian Fitzgerald, Adam Tetreault; Art Producer: Andrea Bakacs & so many more. See the AdAge write-up for full credits.