New Style
New Style
I was approached by friend Wesley Verhoeve to create a logotype and monogram for the photography publishing imprint he was launching called “New Style.” He described it as “like an indie record label for photographers” and pointed to a few pieces I had created in the past that had a similar vibe to what he was after. This was so fun to draw—I love working in thick juicy serif and script styles—and the monogram was challenging to get right but I’m really proud of and happy with the results.
- Client: Wesley Verhoeve