Teaching & Classes
This is the most comprehensive class on pricing out there. In this on-demand in-depth 2-hour seminar, I go over an enormous amount of information about pricing creative work. We talk through why pricing matters, how to build confidence when discussing pricing with clients, the importance of contracts, the difference between hourly/day rates and flat rate pricing with and without Creation + Usage separation. I share in detail how to price the creation of work—introducing a scalable framework that takes into account your financial realities and long term goals and allows you to establish pricing standards that are unique to your business but align with industry standards. I discuss how usage is factored in creative work, which allows you to create sliding-scale pricing rates that will work for every client from the mom and pop business around the corner all the way up to a huge global corporation. I discuss real numbers confirmed by industry leaders and talk about how different kinds of work are priced: editorial illustration, commercial lettering and illustration, logo design work, murals, and other graphic design and creative work. This course is for any creative looking to examine their pricing practices, from those at the start of their careers to established professionals looking for ways to increase their income.
Literally yesterday I got a request to do a logo from an existing illustration client, and even though I don't do much logo work anymore, I felt like I suddenly had the upper hand in the convo right from the start. Just then they agreed to my price with zero pushback, and I would say I managed to secure 3x the price as what I would have quoted them just 3 days ago. Holy shit.— Geri C.
Thank you so much for your transparency and the VERY thorough overview of personal finances! I was crunching numbers all day yesterday... and found myself getting excited about it instead of overwhelmed or scared. It's so empowering!— K.S.
But seriously, I wish someone like Jessica had come along and explained things to me 25 years ago.— John H.
Watched this seminar together with my family yesterday, amazing actionable advice that goes super deep on how to price as a creative.— Jake N.
Loved the seminar, it was awesome. Thanks also for highlighting the difficult childcare cost issue that haunts so many of us!— Erin M.
Don’t be fooled into thinking this class is just about book covers—it’s applicable to all kinds of lettering projects, especially those that deal with bringing conceptual thinking into your work and organizing complex typographical hierarchies. If you've ever struggled with creating interesting and legible layouts for your work, this is a great class for you. This course focuses on the ideation and sketch phase, with the end result being a well-developed design ready for finalization. While I use an iPad and Procreate in the class, these tools are not required for the course. All you need to get going is a pencil and paper! For tips on vectorizing art, see my other classes, listed below.
Jessica outdoes herself with each video. This is perhaps my favorite as she really stresses the importance of not jumping into creating, but arming oneself with a lot of research, planning, and forethought — before work ever actually begins. Aside from her excellent presentation on the process, she comes across as a really thoughtful teacher and a warm person.— Eph S.
I thought about skipping this class since I don't have Procreate, but 99% of it is applicable with other software or even just pen and paper. Thanks, Jessica, for another great class!— Hannah B.
Take your logos and other design work from good to great in this in-depth class. Whether you’re looking to improve an existing project or starting from scratch, you’ll learn a methodical approach to improving individual letterforms and overall designs and enhance your ability to critique your own work. Perfect for designers of any skill level.
This class is essential for anyone interested in lettering, logo work, or design in general. While Jessica's checklist is specific to logos, her process for reviewing and critiquing your own work will help any creative look at their own art with new eyes. I honestly recommend this class to anyone in a creative field as an inside look at how one of the preeminent designers of our time creates spectacular work again and again.— Becca Cloyd
Learn how to create beautiful letters and alphabets by starting with the simplest possible project: making a single letter. Formatted to follow the sketch to finish creation of my Penguin Drop Cap series, this very in-depth class is great for anyone interested in learning about my process for creating lettering, for learning how to create concept-driven lettering work from scratch, and for improving vector drafting skills.
Perfect course for not only setting up a solid process for your lettering and/or designs but also for brushing up on professional etiquette, creating rapport, working with and around clients, being clear and concise about your ideas and presenting them clearly and in a detailed manner. Very important course for anyone in the field :) Loved it!— André Bruwer
Great class. Jessica Hische has the wonderful ability to teach in a very engaging, charming and effective way. There are a lot of useful tips and information and a great walk-through of the whole creative process— Tiz Murgi
An excellent class! I love Jessica's teaching style and all the tips and tricks scattered through this insight into her process. It has inspired me to practice, experiment and read and learn more about lettering and typography. Would highly recommend. Can't wait for her next class!— Ruby Boyce